Aerial advertising uses hot air balloons to promote brands, products, services, or events. It combines elements of aerial advertising and marketing to create very memorable, visually striking campaigns.
A branded hot air balloon isn’t just a marketing tool; it’s an event that brings excitement and captivates the attention of onlookers. The distinctive size and shape of a hot air balloon, fitted with a company’s brand or logo are unforgettable. The balloon emblazoned with the brand’s message or logo isn’t just seen, it creates an event that is photographed, shared, and remembered.
Using a corporate hot air balloon and aerial marketing program allows companies to build a relationship with their consumer, elevate the company brand or message, and create a unique event that will be engraved in people's minds.
The design opportunities for a custom hot air balloon are endless, anything your imagination can dream can be made into a flying reality. All balloons command attention but creating a unique design tailored to a company's brand and logo allows the consumer to visually associate the balloon to the brand.
The balloon will be built by a professional manufacturer and will need to be ordered in advance of the planned start of the program. Build time can be anywhere from a few months to a year depending on when the balloon is ordered. Our preferred manufacturer is Lindstrand Balloons USA in Galena, Illinois; they provide an American made product that is top of line in the ballooning industry. Their quality of work is top notch, and they are extremely experienced in building corporate hot air balloons. Check out some of their work and explore their website using this link: https://lindstrand.com/products/corporate.
A hot air balloon leaves a lasting impression in the viewer’s mind that other forms of advertising cannot replicate. It is estimated that the value of aerial marketing with hot air balloons is seven times greater than the actual cost of the balloon. Additionally, the lifespan of a hot air balloon is typically 3-4 years, meaning the total marketing cost will decrease year over year.
TDR Balloon Company provides professional management and operations support of our corporate balloons, allowing clients to be as involved as they want to. From flying the balloon to assisting with marketing programs, our approach caters to diverse needs and target audiences.
There are many uses for a corporate hot air balloon, some of the many include appearing at special events, industry gatherings, serving as a special sales tool, or impressing clients. A corporate hot air balloon and tailored aerial marketing campaign will set your company apart as a leader in its field.
We will provide monthly reports on flights, areas where the balloon was seen, and any press coverage of the balloon to ensure transparency and accountability
The balloon can appear at traditional balloon events around the region or even the country. There are many popular events throughout the state of Michigan and greater Great Lakes Region, the balloon can be on tour nearly every weekend in the summer. Additionally, the balloon can appear at other events such as air shows, fly over sporting events, and more. The exposure of a corporate balloon is magnified and will be seen by large numbers of people, featured on social media, and seen on local news stations. One of the perks of the balloon attending events is participating in media flights which promotes the events and its sponsors
Flying the balloon at trade shows, conventions, or other industry events, the corporate hot air balloon will receive unmatched attention.
Offering rides in the corporate balloon to key clientele can be a great way to impress and break the ice. Giving the experience of a hot air balloon ride to your clients will help you to strengthen your relationship and leave them with a lasting impression they won’t forget.
Balloon rides can also be offered as unique gifts or incentives to employees and staff if sales figures are achieved. Additionally, inviting employees and staff to be involved as balloon crew can result in significant increase in morale and team building.
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